Search Engine
Over 80% Of Your Prospects Are Searching Online Right Now For Your Product or Service, Will They Find You. or Your Competitors?
Search engine users are a highly receptive and targeted audience because you are trying to sell them on something they already want. According to a study by 2004 Forrester Research, 81% of consumers find web sites via search engines. Search-generated traffic is among the most-qualified and best-converting traffic that can be driven to a web site, because search engine users are looking for information usually in conjunction with a buying decision. Think RELEVANCE. They come looking for you and they want what you have to offer. No other form of advertising is so focused that the customer is actually searching for you. Companies looking to maximize their marketing investment quickly discover that a targeted online web driver program delivering qualified clicks and views to their web site can be demonstrably cost efficient.
Our Specialties:
- We'll research, determine, & recommend the most cost effective strategy to get significant traffic to your website, and will show you how to best convert visitors into revenue. We will focus on natural, PPC, affiliate, site architecture, and landing page elements.
- We'll determine the most popular, targeted and qualified keywords and search phrases your customers will use when searching for your business on the web.
- We'll ensure your Brand and Unique Selling Proposition (USP) are engaging, credible, compelling, and aligned with your buyers needs.
- We'll research & analyze your site or landing page (or create a new one), compare it to your competitors, and work with you to modify and make it search engine friendly. We focus on your site's content, structure, meta tags, alt tags, titles, landing pages, and analytical visitor trends and data.
- We'll submit your site and can create paid first page placement. We use each search engine's specific guidelines to assure better placement. We will also create any paid advertising (PPC) campaigns, and will monitor the performance of these closely for optimum ROI.
Effectively tuning a web site requires an in-depth understanding of how search bots work, their ever-changing requirements and a commitment to continuous tuning and modification of your site. Search engine algorithms are very complex, differing widely and changing constantly. Brilliant Blue has a dedicated team who live in the complex world of detailed analytical search optimization processes to create the art and science of helping your website get highly ranked on major search engines and directories. Our optimization practices surround six major tasks: optimization, submission, registration, positioning, analysis/monitoring/measurement and management.
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